Content Marketing Service Vs. ChatGPT Generated Content: Which Is Best For Healthcare Practices?

With crossing the million-user mark in a mere two months and obtaining remarkable funding from Microsoft of $10 billion, the story of ChatGPT is worth reading. Also, its 100 million active users signify that the world is gradually adopting this revolutionary humankind innovation of this century.

Whether you need social media captions, a high-quality image, blog topic suggestions, articles, patient guides, classifieds, FAQ with the answer, Quora answers, movie and web series scripts, poems, essays, marketing strategies, advertising slogans, sales pitch, job descriptions, or answer to your queries – ChatGPT has become the ultimate go-to solution.

It generates answers and gives desired results within a minute. You go to the kitchen, fill the water bottle, come back, and Boom! You have your output ready on your screen. It’s that simple and swift.

It has raised questions among consumers, marketers, and businesses about whether to hire content marketing services or rely entirely on ChatGPT for generating content. It is a trending question.

If you are engaged in the healthcare sector and facing the same confusion. then stay tuned. We will provide clarification in this blog by walking you through the advantages and disadvantages of both content marketing services and ChatGPT so you can make the right decision for your healthcare practice.

Though it might be considered outdated because of the ChatGPT introduction, it is still effective. Content marketing is like a fine wine, which will age exceptionally with time. Wondering how? Let us walk through its salient advantages for healthcare practices.

1. Firstly, it enables personalized communication with the target patients by directly addressing their needs and concerns and providing resolution. You can tailor the content to patient interests, preferences, and pain points to deliver an engaging, informative, and relevant experience.
2. Secondly, content marketing offers scalability to adjust strategies according to the size and scale of your healthcare practice. Whether you have a small clinic or a significant hospital, you can leverage targeted campaigns and flexibility to formulate content marketing strategies.
3. Thirdly, content marketing supports a multi-channel approach from blogs to social media, video platforms, and email. It enables you to reach an extensive audience across multiple platforms to elevate their visibility and engagement.
4. Fourthly, it is illustrious for giving enduring results and fulfilling long-term goals. Unlike its alternatives, you can enjoy organic traffic and returns for an extended period.
5. Fifthly, it provides valuable data-driven insights using analytics tools to track your content performance and understand audience behavior, changing tastes, and evolving trends. Based on that, you can fine-tune your content to ensure it aligns with patient needs and stays evergreen.
6. Lastly, content marketing supports and complies with the search engines ranking factors and policies. It is formulated with an SEO perspective to ensure it is of high quality, has relevant keywords, and is written around user search for amplified search engine rankings and lead generation.

After an overview of content marketing advantages, let us throw light on the fundamental advantages of ChatGPT for healthcare professionals.

1. Firstly. ChatGPT has cutting-edge natural language processing capabilities, enabling you to generate healthcare content in 26 distinctive languages. It means you can produce the content according to your target audience’s local language for immediate connection.
   The best part is that the content is generated swiftly, accurately, and efficiently, saving you considerable time and resources.
2. Secondly, ChatGPT can personalize the content by giving it a command. You just have to input your specific requirements to get customized content that directly connects and speaks with diverse patient groups or addresses individual patient health concerns.
3. Thirdly, you can use it to produce various content forms, such as blogs, articles, e-guides, social media posts, and email responses. You can give the input to enjoy a consistent tone and style across all the content.
4. Fourthly, ChatGPT helps to bridge the gap in content creation, especially for healthcare practices that need to produce bulk content for increased visibility in the form of blogs, articles, e-guides, classifieds, Quora answers, FAQs, and more but have limited marketing resources and budget.
   It is a cost-effective solution, eliminating the need to outsource or hire content creators and marketing teams.
5. Lastly, ChatGPT can support SEO efforts by creating content around user search intent and high-performing keywords. You just have to mention the keywords to be incorporated in the command, which will do that naturally. You can enjoy SEO-rich content that is relevant and engaging and has the necessary keywords.

After understanding the advantages of both content marketing and ChatGPT, let us walk you through their disadvantages to consider for informed decision-making. First, we will discuss the content marketing disadvantages. Though it has a long list of benefits, content marketing has a fair amount of challenges for healthcare practices. A few of them are as follows:

1. The foremost is consistently brainstorming, creating, publishing, optimizing, and regularly monitoring engaging, informative, and captivating content. It requires time for research, writing, and reviewing, and resources with industry-specific expertise to perform these tasks.
   Without recruiting an essential team, it will be daunting for healthcare practices to manage all these activities.
2. Secondly, content marketing requires a deep understanding of your target audience for creating content. It means you must invest time in thorough research to obtain insights to formulate content that resonates with the audience.
   It requires human resources and time, making the process lengthy and resource-intensive.
3. Thirdly, content marketing generates bulk content in a considerable time. In comparison, the integration of AI in healthcare marketing has revolutionized the content generation process. It empowers you to generate countless content in a shorter timeframe to enrich your website and social media platforms with an engaging library of healthcare content.
4. Lastly, you must ensure that your healthcare content complies with industry regulations, ethical standards, and legal policies. It adds another complexity layer to the content creation process as your content should be accurate, compliant, legitimate, and have the latest information according to evolving healthcare norms.

Though ChatGPT offers tremendous benefits, it has a certain set of challenges, which we will uncover in this section. Buckle up as we will delve into some drawbacks of ChatGPT.

1. The foremost significant concern is the accuracy of the information. It generates the content based on its training data and mildly accurate information from the past years.
   You will need to perform research for the latest facts, figures, statistics, updates, policies, norms, and news to ensure your healthcare content looks authentic, dependable, and current.
2. Another challenge with ChatGPT is that it doesn’t incorporate the storytelling style and a two-way conversation so readers can interact and stay engaged till the end.
   Moreover, it doesn’t give a personalized touch or share real-life experiences to empathize with patients. All these are paramount to humanize your practice.
3. With 100 million users dependent on ChatGPT and the likelihood of more becoming reliant on it, it will lead to homogenization of content. It will not give a unique tone, voice, or perspective to the information, failing to make your practice stand out in the competitive landscape.
4. Another challenge with ChatGPT is that it lacks originality and doesn’t create content from an SEO viewpoint or user search intent. It creates similar content by tweaking it with synonyms and paraphrasing sections, which makes the content look repetitive and lacks uniqueness.
   It adversely impacts your Google search engine rankings as Google doesn’t rank low-quality, irrelevant, and repetitive content.
5. Lastly, some AI-generated content is outdated and doesn’t have the present information, which lowers its authenticity, and readers won’t find your content reliable. In the healthcare industry, credibility is critical to building and maintaining your reputation and earning patients’ trust to stay ahead in the competitive curve.

Now coming to the final verdict on which one to select from content marketing service and ChatGPT. You will have fully comprehended the advantages and shortcomings of both to determine which one has the upper hand.

To simplify the search, you must consider several factors, such as your practice’s goals, target audience needs, resources available in-house, and marketing budget. Several healthcare practices leverage the merits of both approaches to increase their content effectiveness.

Moreover, it helps establish long-term healthcare provider-patient relationships, foster your brand reputation, offer personalized care, and speed up content generation.

Content marketing services are perfect if you want to demonstrate your expertise, experience, authority, and trustworthiness (EEAT). It will ensure your content is up-to-date, has relevant keywords and current information, and is formulated around SEO perspective and user search intent.

In contrast, if you are running short on the budget, want to generate bulk content rapidly, and enjoy efficiency and scalability, then ChatGPT is ideal.

ChatGPT is a suitable and practical way for beginners with limited resources to initiate their content generation. However, with time, switching to content marketing services is recommended to truly differentiate your practice from competitors and instill trust and confidence in the target audience for your practice.

It will make your content look highly professional, trustworthy, genuine, and authentic to establish your position as an authoritative information source.

Note: Your primary goal should be to provide informative, original, valuable, accurate, and engaging content to address and resolve the target audience’s pain points and concerns. Prioritize quality over quantity to enjoy sustained success.