Content Curation Tips That Guarantees To Influence Your Buyers

December 18, 2023Posted By: Sailesh Bhambhani

Content MarketingTips And Strategies

Introduction

In this competitive digital landscape, businesses substantially invest in SEO services to gain a healthy advantage in search engine rankings. However, it is all futile if considerable time and effort are not invested in content creation.

Do you know that nearly 70% of leads are generated from blogs (organic traffic) and cost around 60% less than traditional marketing? Moreover, content marketing helps businesses earn 97% more internal links and 434% more indexed pages in Google.

Nonetheless, nearly 60% of B2B buyers read content before interacting with a salesperson, and 70% of consumers prefer to read an article than see an Ad on the website.

These astonishing numbers massively influence buyers’ decisions and generate significant revenues for companies investing in content marketing. Hence, it is paramount to invest not only in content creation but also in content curation to leverage this powerful tool to earn potential conversions.

In this blog, we will walk you through the best practices and techniques of content curation to help you influence your buyers to purchase. Get ready to boost your sales and achieve impressive numbers.

What Is Content Curation?

Content curation is a method that sorts the manifold content available on the web and displays it in an organized and meaningful manner, circled around a specific theme.

To elaborate, it includes sifting through the content, sorting it, arranging it properly, and publishing it online for readers to read.

The content curators will handpick only the best relevant, engaging, and shareable content with their respective communities.

Let us simplify this concept with the museum curator’s example. They pick the perfect theme, provide context, and decide which painting needs to be exhibited on the wall. They also decide how this needs to be displayed from the public perspective.

Golden Rule Of Content Curation

Every minute, innumerable content is uploaded on different social media and online platforms in the form of videos, photographs, tweets, and more. The numbers will be mind-blowing if we convert them into numbers – 1.5 quintillion bytes of content are uploaded daily.

It creates an issue of not understanding how to find relevancy. It is where the need for content curation arises. It helps to present content in a solid, organized, and meaningful manner to users passing through the sales funnel.

It is an intelligent tool as it displays the content depending on the funnel stage the buyer is at to address their queries and resolve them to persuade them to purchase.

To summarize, it plays a critical role in influencing consumers buying decisions.

Golden Rule of Content Curation

What Are The Best Practices For Curating Content?

It is pivotal to follow practices formulated by industry experts and content marketers to simplify businesses’ complex task of formulating digital content strategy and content creation.

In this section, we will share some best practices to consider for content curation to get the desired outcomes.

Selecting Relevant Topics

The first practice we recommend to follow is selecting the relevant topics that align with your target audience’s interests, tastes, and preferences.

It is vital to perform keyword research and competitor analysis to assess the primarily searched keywords and understand users’ search intent and the high-performing content.

It will help you determine which type of content is highly preferred by users. It will make your content curation work straightforward to pick pertinent topics preferred by your target audience.

For instance, if you are in the clothing business and your target audience is searching for winter arrivals, new collections, and clothing trends in 2024, you must curate similar content or create new ones around it by sharing valuable information and giving them clarity to influence their buying decision.

This practice will help you pick brewing content on search engines and create lucrative opportunities.

Referring Cross Channels

Do you know that nearly 33% of the world’s population consists of online buyers? Moreover, more than 50% of online shoppers purchase from smartphones, and around 45% of global shoppers consider multiple social media platforms and eCommerce sites when selecting.

Hence, it is crucial to curate content on different channels to reach a broader audience. It empowers them to acquire the required information and inform them about the latest trends.

Ensure to include a call to action enabling visitors to drop an inquiry in blogs, articles, and other web content. This practice provides precisely what visitors wish to read and helps you augment revenues.

Ensure your content is crisp, relevant, engaging, and resonates with the audience. For this, you can partner with a digital marketing agency for content marketing services, which includes content development, publishing, promoting, and curating.

All your requirements will be fulfilled, and your site will be filled with meaningful and captivating content.

Adding Value To Content

Another imperative practice to consider is integrating your unique narrative about specific topics and relating it to what your company is and its values. You can add your personal experiences and thoughtful leadership to add a human touch and build a strong connection with the audience.

Also, you can bring forth aspects that selected articles might have missed, adding value to the content and making it more intriguing to generate potential conversions.

Maintain Consistency And Timeliness

Consistency is the key to content curation success. Hence, incorporate this practice by creating a schedule to share curated content regularly. It will make your audience stay engaged with and informed about your content.

We suggest making a content calendar outlining the timing and frequency of curated posts. Moreover, prioritize timeliness in your content by regularly updating and formulating new ones around industry news, trends, and significant changes.

It indicates that your business stays informed about the latest happenings and establishes your reputation as an authentic source of information.

You can utilize content curation platforms, social media post schedulers, and related tools to smoothen your process and ensure a steady flow of curated content.

Contextual Storytelling

Lastly, enhance your content curation by drafting a compelling narration that aligns with curated content. You can make your content riveting by adding a cohesive story or theme.

Ensure to provide meaningful context explaining curated content significance within the narrative. It not only adds depth to your overall curated content but also helps your audience derive meaningful outcomes from every piece of content.

Also, it is advisable to seamlessly integrate the content into your brand’s own storytelling style. It will ensure a natural flow and align with the message you want to convey.

Incorporating narrative and context in your content curation strategy will captivate the audience’s attention and keep them hooked. It will reinforce your brand’s distinctive voice and viewpoint.

Conclusion

In the dynamic landscape of modern commerce, mastering the art of strategic content curation emerges as a potent force in influencing buyers and propelling sales to unprecedented heights. As we conclude our exploration into the realm of curatorial prowess, it is evident that content is not merely king; it is the strategic architect of buyer engagement.

By curating content with purpose and precision, businesses can craft narratives that resonate with their target audience, fostering trust and connection. The strategic interplay of curated elements transforms a brand’s online presence into a compelling story that captivates, educates, and ultimately converts prospective buyers into loyal customers.

As you embark on your content curation journey, remember that influence is not a one-time event but an ongoing relationship. Continuously refine your strategy, stay attuned to your audience’s evolving needs, and let the art of strategic content curation be the driving force behind your brand’s success.

In the ever-evolving marketplace, those who curate with foresight and finesse are poised to not only influence buyers but to shape the very narrative of commerce itself.

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