6 Strategic Content Length Tips For Effective Marketing

The foremost aspect is performing research on the Google search engine to understand which type of content is ranking higher on search result pages. It involves assessing the word count of top 10 ranking content on the first page for your industry vertical and offerings.

It will help you determine the form of content Google prefers for indexing on its first page of search results. Accordingly, you draft your content in the form of blogs, guides, case studies, white papers, testimonials, email newsletters, FAQs, and Quora. It will help ascertain the approximate word count for your content.

For instance, a 200-word FAQ ranks higher in snippets, so focus on writing FAQs in your site content. If guides rank higher in the top 10 results of over 2,000 words, you can write a guide containing in-depth information about your offering or industry vertical.

Note: Keep your content concise, relevant, and high-quality, as Google prefers authentic information over keyword stuffing.

Following what others are doing is a fundamental human mentality, and the pattern continues to grow. In the digital business landscape, 1000s of businesses primarily follow the herd wherein they incorporate high-volume short-tail keywords in their site content to attain higher rankings in Google search result pages.

If you aim to rank your lengthy or any word count content higher in rankings, it is paramount to focus on long-tail keywords. Let us share some stats and facts about long-tail keywords, highlighting their significance.

• Over 90% of keywords typed in search queries on search engines are long tails.
• More than 70% of search queries contain long-tail keywords
• Pages optimized for long-tail keywords advance 10 positions higher in search engine result pages (SERPs)
• Around 55% of buyers search for a product and service using more than 4 words
• More than 80% of mobile voice searches contain long-tail keywords to find local (near me) businesses. It positively impacts Local SEO.
• Long-tail keywords are economical due to less competition and are an excellent way to penetrate niche markets.
• Content containing long-tail keywords has around a 36% average conversion rate.

After reading the above facts, you will have understood the importance of considering long-tail keywords in your lengthy content. Nonetheless, long-tail keyword searches are comprehended better by search engines because the intent is clear.

Moreover, they enhance content relevancy and are more specific. Hence, remember to integrate them while writing content.

Another pivotal aspect to consider is understanding your target audience’s content preferences, tastes, search intent, and pain points. And accordingly, brainstorming ideas and topics for lengthy content.

Also, skim through your competitors and top 10 ranking lengthy content on SERPs around your industry-specific keywords.

You will get a firm idea of how they naturally incorporate keywords, address readers’ queries, convey messages, pitch their offerings, and judiciously use the human touch to resonate content with readers.

By analyzing and using these vital elements, you can confidently write engaging, informative, and concise content.

Also, follow this practice every time before writing content by searching for content using primary keywords. It will help you draft tailored content strategies and build connections with readers.

No matter how many primary and secondary short-tail and long-tail keywords you incorporate in your blog, the content will not rank in the top 10 if it lacks the information users seek.

Hence, it is critical to ensure that your content is of high quality, talks to the point about the issue, and provides solutions. Google algorithms rank the content that has information around user search intent.

So, consider this aspect for writing lengthy content and speaking concisely about the topic; it doesn’t matter if your content has fewer secondary keywords.

Just ensure that it is unique, intriguing, has primary keywords, and is of premier quality. If the content is relevant, has an educational message, and addresses user queries, it will rank in the top 10, even in the top 3, depending on relevance and quality.

Do you know that pages with internal (anchor) links experience over 50% more organic traffic than pages without anchor links?

While skimming through your competitors and top 10 rank content, you will notice that almost all of them have internal links to their service pages, already written blogs, FAQ sections, and third-party stats and facts.

It indicates that your content contains meaningful information in every section as a reference to enrich users’ knowledge. Hence, incorporate internal linkings at relevant portions of your lengthy content so that it generates organic traffic on your content.

Also, you will experience a nearly 70% increase in content traffic by mentioning valid statistics, facts, and figures. It will portray your brand as an authentic source of information.

Last but the most imperative aspect. It is pivotal to keep visually eye-catching images in different sections, ensuring they are relevant and support the content.

For instance, you can put graphs containing figures, Infographics containing informative processes, or high-quality images with facts. Do you know that over 90% of readers prefer content with visual images as they find it captivating to read? Also, infographics generate 3x more share and traffic than other visual content.

Nonetheless, visually rich long content generates a 60% recall rate. Hence, place images in different portions to match the relevancy of the content and keep the audience hooked till the end.

Consider this tip and experience increased traffic and average session time on your lengthy content.