PPC Analyst
- Department: Digital Marketing
- Experience: Mid-Level (3+ Years)
- Location: Remote
- Package: ₹ 70,000/- to ₹ 90,000/- (Per Month)
- No. of Openings: 1
- Job Type: Full-time
Are you passionate about digital marketing and data-driven strategies? Do you excel in creating impactful pay-per-click campaigns that drive results? ZealousWeb is looking for a talented PPC Analyst to join our innovative team.
Job Responsibilities
Campaign Management:
- Plan, execute, and manage PPC campaigns across various platforms (Google Ads, Bing Ads, social media ads, etc.).
- Monitor and optimize campaigns to improve performance and achieve KPIs.
Keyword Research:
- Conduct thorough keyword research to identify the most relevant and high-performing keywords.
- Use tools like Google Keyword Planner, SEMrush, Ahrefs, and others to find keyword opportunities.
Ad Copywriting:
- Write compelling ad copy that attracts clicks and converts.
- Test different ad copy variations to determine the most effective messages.
Bid Management:
- Manage bids to maximize ROI and achieve campaign goals.
- Use automated bidding strategies and manual adjustments as needed.
Performance Analysis:
- Analyze campaign performance data to identify trends and insights.
- Generate regular reports to communicate campaign performance to stakeholders.
A/B Testing:
- Implement A/B testing for ads, landing pages, and other campaign elements.
- Analyze test results to make data-driven decisions for optimization.
Budget Management:
- Allocate and manage budgets across campaigns to ensure efficient use of funds.
- Track spending and adjust budgets as necessary to avoid overspending.
Competitor Analysis:
- Monitor competitor activities and strategies to stay ahead in the market.
- Identify opportunities and threats from competitors’ campaigns.
Landing Page Optimization:
- Collaborate with web developers and designers to optimize landing pages for better conversion rates.
- Ensure landing pages are relevant, engaging, and aligned with ad copy.
Client Communication:
- Communicate with clients or stakeholders to understand their goals and provide updates on campaign performance.
- Offer recommendations for improvement based on campaign data.
Staying Updated:
- Keep up-to-date with the latest trends, techniques, and best practices in PPC and digital marketing.
- Attend webinars, workshops, and conferences to enhance skills and knowledge.
Tools and Technologies:
- Utilize various PPC management and analytics tools such as Google Analytics 4, Google Ads Editor, SEMrush, Ahrefs, etc.
- Stay proficient in using these tools to analyze and improve campaign performance.
Compliance and Best Practices:
- Ensure all campaigns adhere to platform policies and industry best practices.
- Monitor and address any compliance issues that may arise.
Technical Skills Required
- Expertise in using Google Ads, Bing Ads, Facebook Ads, and other PPC platforms.
- Experience with Google Ads Editor and other campaign management tools.
- Proficiency with tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
- Advanced skills in Google Analytics 4 and other analytics tools.
- Ability to generate, interpret, and report on campaign data.
- Experience in setting up and analyzing A/B tests for ads and landing pages.
- Familiarity with automated bidding strategies and bid management tools.
- Skills in writing persuasive ad copy that drives clicks and conversions.
- Knowledge of landing page design and optimization techniques.
- Familiarity with tools like Microsoft Clarity, and Hotjar is must.
- Advanced proficiency in Excel or Google Sheets for data analysis.
- Understanding of SEO principles and how they relate to PPC.
- Hands-on experience with Looker Studio for generating performance/KPI reports.
Non-Technical Skills Required
- Strong analytical skills to interpret data and make data-driven decisions.
- Excellent verbal and written communication skills for reporting and client interactions.
- Ability to explain complex concepts in simple terms.
- High attention to detail to ensure accuracy in campaigns and reporting.
- Ability to manage multiple campaigns and tasks efficiently.
- Creative problem-solving skills to overcome campaign challenges.
- Ability to quickly adapt to new tools, trends, and changes in the digital marketing landscape.
- Creativity in developing ad copy and strategies to attract and convert users.
- Strong teamwork skills to collaborate with designers, developers, and other marketers.
- Skills in managing client expectations and relationships.
- Willingness to continuously learn and stay updated with industry trends and best practices.
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PPC Analyst
PPC Analyst
- Department: Digital Marketing
- Experience: Mid-Level
- Location: Remote