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PPC Advertising Challenges for Business Growth to Solve
Keyword research and selection
Identifying the right keywords with sufficient search volume and competitive cost can be challenging, and choosing the wrong ones can lead to wasted ad spend.
Reaching the right audience
Defining the ideal target audience accurately and utilizing the available targeting options effectively to minimize wasted impressions can be complex.
Managing campaigns across multiple platforms
Balancing campaign performance and optimizing them effectively across diverse platforms with different interfaces and functionalities can be overwhelming.
Identifying and adding all relevant negative keywords
It can be difficult to anticipate all irrelevant search terms that might trigger your ads, leading to wasted impressions and ad spend.
Identifying actionable insights
Transforming competitor data into actionable insights that inform your own PPC strategies requires expertise and analytical skills.
Attribution modeling
Determining which touchpoints (impressions, clicks, website visits) contribute most to conversions and attributing credit accurately can be challenging, especially with complex customer journeys.
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